Internet branding; also referred to as Online branding; is a 'brand' management technique that uses the World Wide Web as a medium for positioning a 'brand' in the online world.
Branding in the digital age is increasingly important with the advancements of the internet.
Groups; and individuals; are exploring various online channels, which include search engines, social media, online press releases, and online marketplaces, to establish strong relationships with other users; or personal places of relevance; thus building their 'personal brand' awareness.
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Adapted from Wiki